About Us

RupeeIQ is a personal finance website that seeks to educate and inform Indians on how and where to invest, how to grow their money, build a retirement corpus, decipher which financial products give better returns, how to plan taxes, what insurance products to buy, and where to bank.

A vast majority of Indians are still clueless about their personal finance, investing and saving money, how mutual funds work, how to get inflation beating returns, while most mix up insurance with investment.

Can you afford to be ignorant of managing your finances? Not anymore.

With a structural shift in the Indian economy like the financialisation of assets that has gained momentum, personal finance is not anymore about the plain vanilla fixed deposits or investing in real estate. It’s a fast developing domain with several complex products being manufactured for crores of Indians who are joining the “mass affluent” club.

On one end is scores of financial services companies designing and developing various kinds of investment products, insurance plans and esoteric financial products. On the other end is a bulging middle class, including a class of young affluent Indians who need guidance.

RupeeIQ wants to fill this information gap and be a friend to every Indian in finding answers to all their personal finance questions. Our mission is to provide objective and unbiased information and content related to personal finance. We produce this content with only one interest in mind – your interest.

We help you in understanding equity mutual funds, fixed investment products like debt mutual funds and small savings instruments, insurance products, retirement planning, banking services, credit cards, personal loans, home loans, business loans, and tax planning, among others.

RupeeIQ is owned by Lime Internet Pvt Ltd, a Delhi headquartered company. We can be reached at contact@rupeeiq.com.

Editorial Team

Kumar Shankar Roy – Contributing editor

Priyanka Bharati – Senior Personal Finance Writer

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